Plan better, learn faster
Measure, learn, plan, buy shopper marketing activity like never before.
Automated A/B testing of anything in store
If shoppers can see it, we can measure it. Any touchpoint from a shelf talker to digital screens to secondary space - as long as it’s not in all stores, we can create a bespoke control group and analyse the effects at SKU, brand and category level. Studies can be carried out in almost any multiple retailer from supermarkets to petrol stations.
Opinions are interesting, knowledge is power
To know what worked, you first have to know what happened. Plan-Apps provides a secure, cloud-based repository for all shopper marketing activities. You can track activations by cost, by retailer and by touchpoint. Better decision-making starts by being in command of the information: with Plan-Apps, you’ll be able to track rates, uplift effects and returns across your whole marketing plan, enabling you to focus on directing investment where it can generate the most powerful returns.
Build and execute shopper plans from your desktop
With the Planner tool, you can build shopper marketing plans right from your desktop. Plot impressions, predicted uplift and ROI for every touchpoint. Export 1-pagers to share plans with colleagues and customers.
Access all grocery retail media in a single portal
Shopper marketing is packed with detail, with each retailer offering a bewildering array of ways to invest - or waste - money. With Plan-Apps’ Media module, you can browse the entire media catalogue of the top six retailers, including individual performance stats on uplift and ROI.