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Media Performance
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Measuring up in retail media – why industry transparency means everybody wins
Claire Trbovic
We're leaning everything into our Plan-Apps technology, which is our massive USP
Article
Plan-Apps
Reintroducing SMG Co-Founder and Founder of Plan-Apps, Joel Hopwood.
Article
Plan-Apps
We've cut the crab, Lobster & Plan-Apps unite!
Article
Plan-Apps
How to fuel a stronger brand £ uplift
Media Performance
Plan-Apps
Are you taking the Warren Buffet approach to shopper marketing, or playing the trade spend game?
Joel Hopwood
3 surprising things your brand can start doing now that will improve your shopper ROI
Joel Hopwood
Do the basics brilliantly, and you don't need to do any marketing for a great shopper execution
Joel Hopwood
Why is measuring shopper marketing so painful?
Joel Hopwood
Clive Humby: retailers are getting it all wrong
Article
Joel Hopwood
Why we're crying spilt milk over this terrible Sainsbury's execution
Article
Joel Hopwood
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